Cabinet Report |
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Report of Head of Development and Corporate Landlord Author: Andrew Busby E-mail: andrew.busby@southandvale.gov.uk Wards affected: Didcot, in particular, but potential district-wide impact. Cabinet member responsible: Cllr Pieter-Paul Barker, Cllr Maggie Filipova-Rivers Tel: Cllr Pieter-Paul Barker 01844 212438, Cllr Maggie Filipova-Rivers 07850 141623 |
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Recommendation(s)a) That Cabinet endorses the Cornerstone Development Action Plan (Appendix 6) to optimise operation of the in-house delivery model before any consideration is given to alternative operating models. b) That Cabinet acknowledge that the current implementation costs outlined within the action plan, expected to be incurred over the lifetime of the action plan, are subject to agreement of full Council at its meeting in February 2024. |
1. To propose a future direction for the discretionary service known as, Cornerstone Arts Centre to enable ongoing development of the service to offer the most effective and efficient operation. This is to maximise community benefit and financial efficiency, and to establish the long-term sustainability of the centre.
2. To outline the proposed Arts Centre Development Action Plan, including the reasons why a plan has been developed, how the actions within the plan were identified and what the desired outcomes are. This report also outlines the impact of the actions that are proposed to be measured during the initial implementation period and in the future.
3. Longer term actions can only be indicative at this stage, as the plan will need to be kept under review and the impact of earlier changes considered.
4. Any council decision that has financial implications must be made with the knowledge of the council’s overarching financial position, as reported to full Council in February 2023 when the budget for 2023/24 was agreed. For South, the position reflected in the council’s medium-term financial plan (MTFP) as reported in February 2023 showed that it is due to receive £644,000 less in revenue funding than it plans to spend in 2023/24 (with the balance coming from reserves), with this budget gap expected to continue in future years. However, there is great uncertainty over this due to a lack of clarity from government.
5. The future funding gap is predicted to increase to over £8.5 million by 2027/28, based on current cautious officer estimates of future funding levels. Whilst it is anticipated that overall funding for the council will remain relatively unchanged in 2024/25, the lack of certainty on future local government funding from 2025/26 onwards means the level of funding, and the resulting estimated funding gap, could be significantly different from current officer estimates, in either a positive or negative way. Every financial decision, particularly those involving long-term funding commitments (i.e., those beyond 2024/25), needs to be cognisant of the potential for significant funding gaps in future years. The budget report for 2024/25 will provide an update on the council’s financial position.
6. Improved economic and community well-being
· Cornerstone Arts Centre contributes to the wellbeing and health of our community through delivery of a variety of programmed arts activities and as a venue for community activities.
· Implementing the proposed action plan (Appendix 6) will allow Cornerstone to improve the services provided for the community, further increasing the positive impact the centre has on the wellbeing of the community.
· Cornerstone Arts Centre contributes to the economic wellbeing of Didcot and the surrounding area, as well as the potential economic benefit to the council. It is a key entertainment venue in the district, attracting people to the town centre. The centre also offers an affordable venue for community groups, businesses, and residents to use to deliver their own income-generating activities.
7. Investment that rebuilds our financial viability
· The action plan includes looking at ways to improve the financial viability of Cornerstone, including accessing potential grants and external funding, reviewing pricing and marketing strategies to maximise income. It would continue to develop the financial management processes to identify innovative ways to further boost income generation and minimise costs.
· There is a significant decarbonisation project planned for Cornerstone over the coming 12-15 months, which will see some major upgrades to the centre to help reduce its carbon footprint and energy costs. This will reduce the building’s operating costs.
· The proposed action plan also includes several capital projects and improvements for the centre, from additional external branding (see appendix 1) to undertaking pre-emptive building improvements. This will ensure the longevity of the building and its activities for the future. By investing in pre-emptive building improvements and maintenance will minimise the need for costly substantial, avoidable or urgent works in the future.
8. Homes and infrastructure that meet local needs
· As one of the key providers of entertainment/Arts infrastructure for Didcot, the surrounding area, Cornerstone holds an important role for the community. It is the only dedicated performance and arts venue in the town, offering affordable and accessible artistic programming for all.
· Its town centre location offers a focal point for the community, providing an entertainment venue and key meeting place for the community. Currently several local groups use the venue as an informal meeting space to hold activities for a range of people, including vulnerable groups. While some sections of the community are aware of this, the action plan will look to promote this more widely in the community. The venue is a designated ‘Safe Space’ for the community, offering refuge for anyone, in particular as a safe haven for vulnerable individuals where they can come for assistance.
9. The council is the freehold owner of the land upon which Cornerstone Arts Centre is built. It forms part of a lease known as Orchard Centre Phase 1, to Corona Vulcan (Didcot) Ltd, the superior leaseholder, and is for a term of 150 years from March 2005. There is a lease back to the council, of the same date and term, for a number of properties on Station Road, which include Cornerstone and the adjoining cinema. Whilst this lease has a peppercorn rent, the council is responsible for services charges and for 23/24 this amounted to circa £40,000 for Cornerstone. The lease is silent on matters of use, alteration, assignment and subletting.
10. Cornerstone Arts Centre was built by the council in 2007 and opened in August 2008, offering an in-house artistic programme of shows, classes, workshops and exhibitions, a café, an auditorium, and several multi-purpose rooms/studios for hire. The Café was run by an external operator until 2016, when the café function was brought in-house. The Centre, including the café, currently employees 14 FTE staff and 15 casual staff. Currently four FTE posts are shared with Vale of White Horse District Council for their arts venue in Wantage, one split 50/50 and three split 70/30, with Cornerstone receiving the higher portion of time.
11. Between March 2020 and August 2021, Cornerstone closed to the public due to the Covid pandemic. During this period the venue was repurposed as a community food hub, preparing food parcels for vulnerable residents and supporting the Community Hub team. The arts centre staff were redeployed where possible. Cornerstone staff also provided a modest online programme during this period for the wellbeing benefit of the community.
12. In August 2021, the venue reopened to the public and began re-introducing and rebuilding programmed arts activities. The level of programmed activity is returning to pre-pandemic levels, despite a significant reduction in the programming expenditure budget since 2020. For example, in 2019/20 cornerstone booked 97 shows, while in the last 12 months 75 different shows were programmed. The cost of performers in the same periods has reduced from £275,000 to around £115,000. This significant cost saving resulted in efficiency was achieved through amendments to the programming selection and negotiation process on performance fees followed by the Arts Centre team.
14. Through 2022/23 officers commissioned a range of advisory reviews of Cornerstone by Artisan Estates Management Limited, LGA/Arts Council peer review and Bryn Jones Associates Ltd, to inform officers’ work to review a range of options for cabinet members to consider in relation to future operation of Cornerstone. Consultancy support from consultants working in the Oxfordshire arts sector was also obtained to support this work. Additional work has included a review of programming costs, capacity assumptions, catering options, stock condition review of the building and external areas.
15. The reviews and further investigations have provided a range of guidance for immediate and ongoing operational actions as well as options for future management of Cornerstone. It should be noted that these reports are each a point-in-time review, recognising that there are some inaccuracies/assumptions within them and that by their nature as, the situation described in them may no longer be accurate.
16. The Artisan report focused on the building viability and uses, the peer review focused on the cultural aspects of the service and the BJA review focused on the business operations, with some consideration towards the cultural aspects. All three reports included several recommended operational and strategic improvements in their areas of focus, with frequent overlapping areas, such as customer engagement, and maintaining a well-presented venue. See below the outline scope of these reviews.
Artisan Property Options Appraisal
(Appendix 3)
17. Artisan was commissioned by the Strategic Property team to undertake an options appraisal to explore avenues open to the council from a real estate asset management perspective. The approach of the Artisan property options appraisal undertaken in May 2022 for Cornerstone was to explore:
· the constraints that apply to the asset, to determine what is possible
· demand and supply for what is possible in the asset’s location
· strategies to optimise the asset’s potential in response to the findings.
The Local Government Association (LGA) and
Arts Council England Peer Review (Appendix 4)
18. In November 2022 the council underwent an LGA and Arts Council England Peer review of Cornerstone. The purpose of the review was to give an external perspective on the cultural, community and other potential value of Cornerstone and the potential for future development and sustainability of a council-owned resource. In particular, officers asked the peer team to focus on the following issues:
· How can Cornerstone best balance artistic, cultural and community aspirations with the need to deliver revenue to reduce the net cost to the council?
· How can Cornerstone define and measure cultural and community aspirations?
· is a curated programme of courses and workshops still the right approach?
· What scope is there to use Cornerstone as a resource for community development, social regeneration, training and education, health and wellbeing, and other council priorities within its role as an arts centre?
· How can Cornerstone become more inclusive and accessible for the evolving demographic of Didcot and surrounding areas?
19. The peer review report set out several operational recommendations, many of which are already in the process of implementing and are also captured in the action plan.
The Bryn Jones Associates (BJA) Business
Options Appraisal (Appendix 5)
20. BJA was commissioned in 2022 to review the business options available to both Cornerstone and the Beacon (as this was a joint report commissioned with Vale of White Horse District Council). The report concluded in early 2023. The scope of the BJA business options appraisal was to:
· establish the best cultural and community models for Cornerstone (and the Beacon as this was a joint report commissioned with Vale of White Horse District Council)
· recommend a preferred option that will establish Cornerstone as an artistic and cultural hub for South Oxfordshire, maximise its income generating opportunities and keep the cost to the council to a minimum to support the council’s long term financial position
· identify opportunities to benefit from external funding sources and partnerships.
21. BJA conducted an information review including finance, programming, hires, ticketing, catering and marketing; one-to-one meetings and consultations with relevant groups including members, officers and venue staff; mystery visits and area familiarisation; visits to other venues in the area; and secondary research including area demographics, arts and local business sector reports.
22. The BJA report included general recommendations for operational improvements, as well as management models. Officers are investigating and implementing the operational recommendations where appropriate and are reviewing the models in more detail. They recognise that some of the details, such as the financial assessments, are not in line with council officers’ figures and that the timing of this review required significant assumptions as the most recent data available was heavily impacted by the pandemic.
23. Also, in 2022 the council commissioned a decarbonisation survey of the site, which led to a significant decarbonisation project for Cornerstone that the Property Assets Project Team are managing. This decarbonisation work has secured a significant Public Sector Decarbonisation Scheme Grant, which must be spent by 31 March 2025 and requires the council to operate the building for a minimum of three years after practical completion. The council has committed £1.585 million Community Infrastructure Levy (CIL) spending towards this project and is expected to be delivered during 2024/25. It includes replacing the existing heating system with an air source heat pump system and installing solar panels.
24. At the end of 2022, an officer working group was set up to review the various consultant reviews, undertake additional investigations, and prepare an Arts Centre Development Action Plan for Cabinet to consider. This group includes representation from the Arts Centre Team, Finance, HR, Legal and Strategic Management Team with support from an external arts consultant from Oxford Arts Community Interest Company (CIC). The action plan incorporates the recommendations that were identified by multiple parties and/or that are expected to improve the centre’s financial or community benefit performance.
25. Shown below in Chart 1 is the annual net cost of Cornerstone to the council for recent years. It also shows the current forecast outturn for this year 2023/24 and the current forecast net costs in 2024/25. We have included the years affected by the pandemic in 2020/21 and 2021/22. During this period the centre was predominantly closed and repurposed. The figures in chart 1 also includes the very recently confirmed £24,000 rental income from a high street bank for sole use of one of the meeting rooms for an initial period of 12-months.
26.
Chart 1 – Combined annual financial performance of the
arts centre and cafe
27. Chart 1 shows the combined 2024/25 net cost forecast for Cornerstone Arts Centre and the cafe, inclusive of additional spending on marketing and delivery of the action plan. It also includes income growth/saving projections as a result of the investment. The income growth suggested (see Appendix 2) shows a cost saving target, were all actions and additional activity being delivered from the 1 April 2024. The actual savings will be tracked through the financial year as actions are delivered.
28.In addition to identifying various operational improvements the centre could implement, the BJA business review also investigated some potential alternative long-term operating/governance models for the centre. The review noted that the financial viability modelling for the operating options was based on information relevant to a specific point-in-time when the centre was still in the early stages of recovering from the Covid pandemic and reflected previous approaches to alternative funding sources, which may have subsequently changed as the sector has evolved post pandemic.
29. Officers recommend implementing the Cornerstone Development Action Plan before Cabinet consider any alternative operating models for Cornerstone. To provide current, post-pandemic market data to assist in comparing operation options.
· the running of the centre by an external organisation, for example a Charitable Incorporated Organisation (CIO)
· an outsourced operator model.
31. It is important that the council review the implications of each of these options in full and set out clearly to Members the associated implications of each option, including any risks and future governance arrangements.
32.The proposed Arts Centre Development Action Plan incorporates actions suggested in the Artisan, LGA/Arts Council England Peer Challenge, and Bryn Jones Associates reviews, and by the officer working group. See Table 1 for a list of the objectives, reason for inclusion and desired outcomes and Appendix 6 for the objectives, actions, measures, desired outcomes, responsible teams and target dates.
34. Officers will provide relevant stakeholders (as identified in the action plan) with regular progress updates and performance monitoring reports.
35. After the 18-month implementation period, officers will bring forward a report to Cabinet to provide an update on the implementation and impact of the action plan. They will also provide an updated medium/long-term financial forecast outlining the level of financial commitment required from the council to retain the centre as an in-house service following the implementation of the action plan.
Table 1 – summary of action plan objectives
Reasons for inclusion |
Intended outcomes |
Due by |
Started? |
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Short Term (up to 9-12 months) |
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Launch an Arts and Culture Strategy |
Place-shaping, communities and Partnerships, access for all. |
A clear vision, purpose and strategic direction and objectives for the council’s broader Arts and Culture provision, including Cornerstone |
2024/25 Q2 |
Yes
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Increase the leadership capacity to provide direction and development of a new vision |
To ensure the action plan and intended outcomes are met |
Provide direction and the development of a new vision |
2024/25 Q1 |
Yes |
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Produce a stakeholder map and extend the working group to become a strategic cross-council group, which allows all parts of the council to understand the wider benefits of the Arts |
To enable services to feed into the action plan |
Create buy-in from across the council to deliver the vision |
2024/25 Q1 |
Yet to start |
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Integrate Cornerstone into Didcot Garden Town work |
Better community engagement and oversight |
Improved delivery |
2024/25 Q2 |
Yet to start |
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Build relationships with local groupings including town centre partnerships, business networks and education providers |
Better understand community, business and education needs, maximise opportunities to work together collaboratively |
Collaborative projects developed including wider funding opportunities; strong relationships with groups, schools and local organisations in place |
2024/25 Q3 |
Yes |
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Establish a Community Board that is fully representative of the emerging communities in Didcot and the wider district |
To help define and measure cultural and community aspirations |
To identify potential barriers to access for all communities |
2024/25 Q2 |
Yet to start |
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Ensure the staff and volunteer team understand the equality, diversity and needs of the local community |
To ensure that the centre operates and the programme that is inclusive and appropriate |
To provide a suitably inclusive and accessible service for the community |
2024/25 Q2 |
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Obtain specialist arts and culture resources where appropriate |
Develop skillsets within the team |
Implementation of the action plan |
2024/25 Q1 |
Yes |
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Deliver an updated artistic and cultural offer |
Improve community benefit and audience engagement |
Improved programming built on the needs and desires of the community; improved relationship with artists and other art/culture providers; Improved positioning within the market and sales |
2024/25Q4 |
Yes |
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Action Plan Objective |
Reasons for inclusion |
Intended outcomes |
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Status |
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Improve/increase community engagement to inform review of the artistic and cultural offer |
Improved programming to meet the needs and desires of the community; improved relationship with arts and culture providers |
Improved positioning within the market; improved sales |
2024/25 Q3 |
Yes |
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Obtain specialist marketing resources as required |
Develop team skills and capacity to develop the arts marketing strategy |
Marketing activities are showing positive impact on sales and income, marketing plans and activities are developed |
2024/25 Q1 |
Yes |
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Implement a Marketing Strategy/plans |
Improved branding and marketing; improved signage |
Improved branding and marketing; improved signage; increase in ticket sales and memberships |
2024/25 Q2 |
Yes |
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Implement pricing changes following a full review |
Improve commercial viability |
Improved market positioning, improved income generation, improved social value, continuing a range of pricing options that are affordable for different elements of the community |
2024/25 Q1 |
Yes |
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Implement a Fundraising Strategy and secure fundraising resources for Cornerstone |
Diversification of income streams |
Reduction in net cost to the council |
2024/25 Q1 |
Yet to start |
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Maximise room/space utilisation and set occupancy targets |
Improved utilisation of services/spaces |
Improved income; improved social value |
2024/25 Q2 |
Yes |
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Improve the Café’s financially viability and levels of community benefit |
Improved Social Value, improve financial viability |
Increased cost savings and income generation, maintain or improve customer satisfaction levels |
2024/25 Q4 |
Yes |
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Implement updated operational procedures |
To improved centre operations |
Improved efficiency |
2024/25 Q3 |
Yes |
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Establish more partnership working within the council and with external partners |
Increased reach |
Potential opportunities to access funding that may not be available to the council directly. |
2024/25 Q4 |
Yes |
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Improve the volunteers, friends and ambassadors’ initiatives |
Community integration and engagement |
Improved social value, community links, value for money. |
2025/26 Q1 |
Yes |
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Establish more robust performance monitoring and evaluation |
Management information on which to base decision making |
Ongoing service improvement; foundation for future options appraisal and funding applications |
2024/25 Q3 |
Yes |
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Deliver the approved decarbonisation project |
Alignment with the Corporate Plan objectives |
Carbon savings, establish new baseline |
2025/26 Q1 |
Yes |
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Action Plan Objective |
Reasons for inclusion |
Outcomes |
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Implement pricing changes following a full review |
Improve commercial viability |
Improved market positioning, improved income generation, improved social value, continuing a range of pricing options that are affordable for different elements of the community |
2024/25 Q1 |
Yes |
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Subject to future funding, undertake works to allow separation of the Cafe area |
Improve flexibility and efficiency |
Works undertaken to allow the café to open separately to the rest of the building |
2025/26 Q1 |
Yet to start |
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Work with Economic Development to establish a Social Value Calculator and targets for Cornerstone |
Quantify social benefit of investment |
Improved measurement of impact |
2025/26 Q1 |
Yet to start |
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Long-Term (over 18 months and ongoing) |
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Assess the impact of changes made and long-term service models for Cornerstone, including the continuation of an inhouse service. |
What is the most sustainable solution to deliver the arts centre service at Cornerstone |
Greater focus and cohesion |
2025/26 Q4 |
Yes |
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Consider the councils ongoing financial commitment to Cornerstone |
Maximise opportunities to reduce the cost to the council of the community benefit the arts centre provides. |
Improved financial forecasting |
2025/26 Q4 |
Yet to start |
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Other options
37. Continuing with the service as it currently is, with no significant improvements is not considered a viable option given that all the reports commissioned identified improvements in the way the centre can be operated. There is a requirement within the Best Value legislation for officers to continually seek to improve outcomes and efficiency. Not implementing improvement actions identified would mean opportunities for better service and financial outcomes are not realised.
38. Cease delivering the arts centre function and look to repurpose the building is not considered a viable option. This would result in the loss of a key facility for the area that offers high levels of community and economic benefit and links with the council’s corporate priorities. Indications from the consultants’ reports are that the centre could be more financially sustainable in the medium to long term.
39. As a purpose-build arts venue, the building may require significant alterations to appeal on the open property market, affecting the council’s ability to achieve best value from the disposal or alternative use of the site. The estimated building costs of moth-balling the site would be a minimum of circa £130,000 per annum. In addition, there may be staff cost implications for the Arts Centre team and potentially the requirement to repay some of the PSDS decarbonisation grant if the council stopped operating the building within the three-year post completion period after works are carried out.
41. The benefits of the efficiencies achieved have been offset by inflationary increases in utilities and other financial pressures linked to the cost of living crisis. Consequently net costs for the Arts Centre function (excluding the café) have not significantly reduced, however, they have stabilised at £0.5 million per annum (see Appendix 2). Officers are confident that the investment required to deliver the proposed action plan will reduce the annual net cost to the council, predominantly through a greater focus on income generation and external funding bids that reflect the current national funding regimes that have stabilised over the past two years.
42. As shown in chart 1 above, the net combined cost of Cornerstone (arts centre and café) predicted in 2023/24 is already less than the service cost in 2018/19 and 2019/20 (i.e., excluding the pandemic years). There are further savings forecast following increased marketing investment and delivery of the action plan, bringing the 2024/25 combined forecast net cost for the arts centre and café to £495,602. Target growth achieved from the increased marketing investment is 15 per cent more than the original income target for 2024/25, and approximately 38 per cent more than the combined income forecast for 2023/24. By implementing the other improvements in the proposed action plan Cabinet would position the centre on a trajectory that could see its net cost continue to reduce in future years.
43. The 2024/25 net cost forecast is inclusive of additional spending on marketing and delivery of the action plan. It also includes income growth/saving projections as a result of the investment. The income growth suggested (see Appendix 2) shows a cost saving target were all actions and additional activity being delivered from the 1 April 2024. The actual savings will be tracked through the financial year as actions are delivered.
44. Officers will work closely with Finance colleagues to calculate the cost benefits of each action and dynamically adjust the MTFP for Cornerstone to provide ongoing financial targets for improvement.
45. Officers modelled the current medium-term financial forecast for the centre (Appendix 2) using the current proposed budget for 2024/25, with inflationary growth applied. Officers note that resources across many service areas are in high demand and availability may impact delivery of the actions within target timescales. This will regularly be reviewed and updated with finance colleagues as officers work through the action plan. The objective is to reduce the net cost to the council to a sustainable level within the current financial environment, as per action point 24 in Appendix 6.
47. At members request, officers have already included several capital/CIL proposals within in the 2024/25 budget setting process (listed below) which will contribute towards some of the actions identified, but further internal funding requests may be necessary for specific actions and will be submitted following due process in line with the council’s constitution. Current proposals total £405,000 to fund various improvements to the building, which has not seen major investment since opening in 2008. Many of these improvements were identified in the Artisan, Peer Review and Bryn Jones Associates reports, and/or in a building stock condition survey carried out by the property team in 2021/22. These works would be in addition to the decarbonisation project referred to earlier. Planned works include external branding, general renovations and refurbishment of public areas and auditorium equipment replacement.
48. Byinvesting additional resources to implement the actions identified in the action plan, the council will ensure the in-house operating model is working at optimal efficiency in the long-term, maximising income opportunities, using existing resources to the best of their potential, increasing the community benefit delivered, and minimising the net cost to the council. It will also provide the best possible comparison data for any alternative operating models Cabinet may wish to consider for the centre. Current estimated cost to deliver the full action plan (appendix 6) is £28,500. If space optimisation works are progressed this would cost an additional £50,000 and £250,000 capital funds, subject to an agreed business case to allocate CIL funding.
50. Legal implications of deciding to implement an action plan are minimal at present, but individual actions may have their own implications, which will be assessed and mitigated as they are implemented. Officers will work with colleagues in Legal to identify and resolve any legal implications for individual actions identified.
53. While the decarbonisation works are still in the design
phase, it is likely that they will have some impact on service
delivery within the centre. The centre’s officers are
working closely with the decarbonisation project team to minimise
any disruption, plan works for the quietest periods for the centre
and minimise any potential loss of income when the works are
carried out.
54. Officers will work together to forecast the positive impact on Cornerstone’s energy costs within the dynamic MTFP for the centre. The Decarbonisation survey indicates that the council could see up to £22,000 in energy savings each year.
55. Officers will consider the ecological and climate impact using the Climate Impact Assessment Tool of each action on the plan when it is being developed and implemented.
57. As each action is developed officers will consider the equality implications and put mitigations in place if appropriate.
61. That the decarbonisation project planned for Cornerstone impacts the centre’s service delivery while works are carried out, potentially leading to a reduction in income and community benefit while works are undertaken. The arts centre team will work closely with the decarbonisation team and contractors to minimise disruption and forecast any potential challenges. The successful contractor will be required to provide regular progress updates to help with forecasting any conflicts.
62. There may be some HR implications connected to specific actions, especially around developing skills and knowledge in the team and potentially bringing in additional resources. Officers will work with HR colleagues to assess any HR implications for each relevant action as they are implemented.
63. The Head of Development and Corporate Landlord has met with the arts centre team to make them aware there is a proposed action plan that will be considered by Cabinet, and in due course will be shared with the staff who will be able to contribute to the further development and implementation of the action plan.
64. After reviewing all of the consultant reports, consultation feedback gathered during the reviews, and views of the officers’ working group it is clear there are improvements the council can implement to improve Cornerstone’s service delivery. This should have positive impact on the financial viability and community benefit the centre offers. Many of these are already being implemented.
65. While the council should consider if continued in-house operation is the best possible solution for the centre, they should first do all they can to ensure it is operating to its best potential under an in-house model. This should then ensure that the most informed decision is taken, based on the most up to date financial information, as is required in order to assess best value. It would therefore be prudent to undertake the actions identified in the proposed Arts Centre Development Action Plan.
66. Officers will work with the corporate programmes team to monitor progress of the Development Action Plan using the corporate plan reporting process. Officers will provide regular updates to the officer working group, cabinet members and other key stakeholder groups outlining progress of the implementation and measures of the impact for each action.
67. None.
The tables and charts below reflect direct running costs and income only from 2015/16 to 2022/23 and forecast figures for 2023/24 and 2024/25. There are charts for the combined cost of the Arts Centre and café, as well the separate costs for each. They do not include support service recharges, or year-end accounting adjustments for, for example, depreciation. The direct costs have been separated into the following categories:
· staffing costs
· other direct costs, such as building operation costs, cost to deliver the arts activities, cost of delivering the action plan etc
· marketing costs (marketing costs were separated from Cornerstone’s main budget then the team were realigned to the Communications service in 2021)
· income generated (including the recently agreed £24,000 income from a high street bank leasing a room for an initial 12-month period starting on 8 January 2024)
· total net cost to the council.
The 2024/25 forecast budgets are inclusive of additional spending on marketing and delivery of the action plan. It also includes income growth/saving projections as a result of the investment in the action plan. The income growth suggested (see Appendix 5) is representative of the impact on the budget were all actions and additional activity being delivered from the 1 April 2024. The actual savings will be tracked through the financial year as actions are delivered.
The costs for all Cornerstone utilities are currently included in the arts centre budget. Officers estimate that the utility apportionment for the café is estimated to be 15 per cent of the overall building costs. In 2022/23 this was equivalent to £11,000.
Chart 1 – Combined arts and café financial performance
Chart 2 – Combined cost breakdown
* Café was inhouse from 2016/17
Chart 3 – Cornerstone Arts Centre-only financial performance
Chart 4 – Cornerstone Arts centre-only cost breakdown
Chart 5 – Cornerstone café-only financial performance
Chart 6 – Cornerstone Café-Only cost breakdown
NOT FOR PUBLICATION
Not for publication by virtue of paragraph 3 of Part 1 of Schedule 12A of the Local Government Act 1972. The public interest in maintaining this exemption outweighs the public interest in disclosing this information.
Due to the confidential nature of this report, it will not be published publicly, but will be circulated as a separate attachment to appropriate members and officers.
NOT FOR PUBLICATION
Not for publication by virtue of paragraph 3 of Part 1 of Schedule 12A of the Local Government Act 1972. The public interest in maintaining this exemption outweighs the public interest in disclosing this information.
Due to the confidential nature of this report, it will not be published publicly, but will be circulated as a separate attachment to appropriate members and officers.
NOT FOR PUBLICATION
Not for publication by virtue of paragraph 3 of Part 1 of Schedule 12A of the Local Government Act 1972. The public interest in maintaining this exemption outweighs the public interest in disclosing this information.
Due to the confidential nature of this report, it will not be published publicly, but will be circulated as a separate attachment to appropriate members and officers.
Appendix 6 – Arts Centre Development Action Plan
Ref |
Objective |
Activities |
Outcomes |
Responsibility |
Measures |
Estimated additional cost to implement |
Complete by date |
1
|
Launch an Arts and Culture Strategy |
1. Develop a
stakeholder map and explore barriers to access |
A clear vision, purpose and strategic direction and objectives for the council’s broader Arts and Culture provision, including Cornerstone |
Community Wellbeing including DGT team, Comms for engagement |
Strategy agreed by cabinet |
Current budget proposals include £5,000 of consultancy in existing growth bids |
Within 12 months |
2 |
Increase the leadership capacity to provide direction and development of a new vision |
1.Identify resources needed, 2. recruitment/procurement of any external resources 3. development of direction/vision for Arts Centre, 4. Launch new vision. |
Provide direction and the development of a new vision |
Head of Communities |
Resources secured and direction provided |
Met by current budget proposals |
Within 12 months |
3 |
Produce a stakeholder map and extend the working group to become a strategic cross-council group, which allows all parts of the council to understand the wider benefits of the Arts |
Workshop with working group to identify additional internal stakeholder, invite additional stakeholders to join the working group, work with all stakeholders to improve cohesion across services |
Create buy-in from across the council to deliver the vision |
Arts Centres team (and officer working group) |
Working group extended, stakeholder map prepared, improved understanding of Cornerstone’s benefit across the council. |
Met through existing in-house resources |
Within 12 months |
4 |
Integrate Cornerstone into Didcot Garden Town Work |
Establish cross council working group to deliver the action plan and feed into DGT board(s) |
Improved delivery |
Cross-council working group incl. DGT, Communities, Corporate Landlord |
Quarterly updates to DGT public meetings |
Met through existing in-house resources |
Within 12 months |
5 |
Build relationships with local groupings including town centre partnerships, business networks and education providers |
Identify groups and organisations to engage with, workshops to establish links and opportunities, establish baseline performance levels to measure improvement against, identify organisations to partner with to delivery projects, including when this could open the joint project up to more external funding opportunities |
Collaborative projects developed including wider funding opportunities; strong relationships with groups, schools and local organisations in place |
Communities team |
Improved engagement with external groups, Collaborative activities undertaken |
Met through existing in-house resources |
Within 12 months |
6 |
Establish a Community Board that is fully representative of the emerging communities in Didcot and the wider district |
*Linked to wider stakeholder mapping action Develop a community engagement strategy, implement community engagement strategy, establish baseline programming range to allow improvements to be measured. |
To identify potential barriers to access for all communities |
Arts Centres team |
Links with a high proportion of communities in and around Didcot are established, improved programming to best suit their needs. |
Met through existing in-house resources |
Within 12 months |
Ref |
Objective |
Activities |
Outcomes |
Responsibility |
Measures |
Estimated cost to implement |
Complete by date |
7 |
Ensure the staff and volunteer team understand the equality, diversity and needs of the local community |
Identify the knowledge levels required for the team, draw up and implement a training and development plan to fill any knowledge gaps |
To provide a suitably inclusive and accessible service for the community |
Arts Centre Team |
All staff and volunteers have completed any necessary training |
Met through existing in-house resources |
Within 12 months |
8 |
Obtain specialist arts and culture resources where appropriate |
1.Resource |
Implementation of the action plan |
HR, relevant HoS |
Specialist resources in place and skills gap filled. |
Met through existing in-house resources, potentially with up to £2,000 consultancy |
Within 12 months |
9 |
Deliver an updated artistic and cultural offer |
1. Review the
possibility of a curated programme using in part project
funding 8. establish baseline performance levels to measure improvement against |
Improved programming built on the needs and desires of the community; improved relationship with artists and other art/culture providers; Improved positioning within the market and sales |
Arts Centre Team |
All actions implemented and positive improvement on community benefit, income generation and customer feedback |
Met through existing in-house resources and/or through external funding if secured |
Within 12 months |
10 |
Improve/increase community engagement to inform review of the artistic and cultural offer |
Achieved via stakeholder mapping and community board actions above, establish baseline performance levels to measure improvement against |
Improved positioning within the market; improved sales |
Communities with Consultation team support |
Improved customer feedback and uptake of activities |
Met through existing resources |
Within 12 months |
11 |
Obtain specialist marketing resources as required |
Identify areas where additional knowledge or staff resources are needed, recruit/procure the resources identified, establish baselines to measure improvements following skills/time increases. |
Marketing activities are showing positive impact on sales and income, marketing plans and activities are developed |
HR/relevant HoS |
Link between marketing and bookings/ ticket sales improved |
Recruitment started |
2024/25 Q1 |
12 |
Implement a Marketing Strategy/plans |
1. Develop an
arts marketing strategy including mapping of potential users
|
Improved branding and marketing; improved signage; increase in ticket sales and memberships |
Arts Centre Team, Comms |
Marketing strategy adopted, |
Some cost met from in-house team |
Within 12 months |
Ref |
Objective |
Activities |
Outcomes |
Responsibility |
Measures |
Estimated cost to implement |
Complete by date |
13 |
Implement a Fundraising Strategy and secure fundraising resources for Cornerstone |
1. Mapping potential sources of external funding including, trusts and foundations, corporate sponsorships, memberships; council pots;2. Explore partnership bids 3. Link with marketing strategy 4. Explore friends/fundraising board |
Reduction in net cost to the council |
Arts Centre Staff, external bid writer, |
External funding bids submitted |
Strategy delivered by in house team. £21,500 to fund, 0.5FTE fundraising post. |
Within 12 months |
14 |
Maximise room/space utilisation and set occupancy targets |
1. Explore
co-working hub |
Improved income; improved social value |
Arts centre team and Development and Corporate Landlord |
Targets identified and being met, Positive impact on finances, appropriate works to improve useable space undertaken. |
£6,000 design costs spend within 23/24 and £50,000-250,000 to implement if progressed |
Within 12 months |
15 |
Improve the Café’s financially viability and levels of community benefit |
1. Explore
operation as a social enterprise; |
Increased cost savings and income generation, maintain or improve customer satisfaction levels |
Arts centre team and Development and Corporate Landlord |
Review complete and findings reported on and actioned appropriately |
Met through existing in-house resources, |
Within 12 months |
16 |
Implement updated operational procedures |
1, Identify
services/areas where there are operational challenges using
existing corporate processes to deliver arts centre
operations 4 establish baseline performance levels to measure improvement against. |
Improved efficiency |
Arts Centre Staff |
Improved working
efficiency |
Met through existing in-house resources, |
Within 12 months |
17 |
Improve the volunteers, friends and ambassadors’ initiatives |
1.
Develop/review volunteering and ambassador scheme and establish
baseline stats to measure improvement against |
Improved social value, community links, value for money. |
Arts Centre Staff (with communities’ team) |
Recruitment/retention of volunteers improves, analysis of a Friends committee complete. |
Met through existing in-house resources, |
Within 18 months |
18 |
Establish more robust performance monitoring and evaluation |
1. Monitor
performance against the strategic objectives |
Ongoing service improvement; foundation for future options appraisal and funding applications |
Arts Centre Staff (with Corporate Plan Reporting team) |
reporting to interim board |
Met through existing in-house resources.
|
Within 18 months |
Ref |
Objective |
Activities |
Outcomes |
Responsibility |
Measures |
Estimated cost to implement |
Complete by date |
19 |
Deliver the approved decarbonisation project |
1.Procure relevant contractors Delivery of works Establish baseline performance levels to measure impact of works |
Carbon savings, establish new baseline |
Corporate Landlord |
Project completed, improved energy efficiency |
Met by existing project budget allocated for works |
Within 18 months |
20 |
Subject to future funding, undertake works to allow separation of the Cafe area |
1. Develop project scope 2. allocate capital budget 3. procure relevant contractors |
Works undertaken to allow the café to open separately to the rest of the building |
Arts Centre Team with Development and Corporate Landlord |
Options identified and where appropriate actioned. |
Incorporated within the cost of action 14 |
Within 18 months |
21 |
Implement pricing changes following a full review |
1. Review ticket
pricing, memberships, and room hire pricing |
Improved market positioning, improved income generation, improved social value, continuing a range of pricing options that are affordable for different elements of the community |
Finance and Arts centre team |
Revised pricing rolled out. New pricing policy in place. |
Met through existing in-house resources, |
Within 18 months |
22 |
Work with Economic Development to establish a Social Value Calculator and targets for Cornerstone |
Explore The use of social value calculator |
Improved measurement of impact |
Communities Team |
separate service value from operational costs |
Met through existing in-house resources, |
Within 18 months |
23 |
Assess the impact of changes made and long-term service models for Cornerstone, including the continuation of an inhouse service |
1. produce an
options report considering transitioning Cornerstone into a trust,
external operator or retaining in house management
|
Greater focus and cohesion |
Cabinet and Council |
Full council decision in place |
Met through existing in-house resources subject to capacity. |
April 2026 (latest) |
24 |
Consider the councils ongoing financial commitment to Cornerstone |
1. Review financial impact of actions completed 2. Work with Finance to develop detailed and updated financial forecasts 3. Update and expand financial models for alternative operating models for comparison |
Improved financial forecasting |
Finance |
MTFP reflects agreed financial commitment |
Met through existing in-house resources subject to capacity. |
TBC pending outcome of action 24 |